Have you been wanting to start an ecommerce store but don't know where to begin? Pinterest can be a great source of inspiration if you know how to use it.
The good news is that many ecommerce stores already have successful Pinterest accounts set up. All you have to do is take a look at them and make notes on the types of content, answers, visuals, and strategies they use.
In this article, we'll show you 12 examples of great Pinterest accounts for ecommerce stores.
What are the benefits of using Pinterest for ecommerce stores?
Using Pinterest for your ecommerce store can be a great way to reach more customers and increase sales. Here are some more benefits of using Pinterest:
- Increased visibility. With over 445 million active users, Pinterest is one of the most popular social media platforms. This means that your store will have more visibility and improved brand awareness when you post content related to your store.
- Increased (organic) traffic. Posting content on Pinterest can help drive more (free) traffic to your website. This can lead to more sales and increased revenue for your business.
- Access to Pinterest Ads. Pinterest can be a great platform for paid advertising. If you want to learn more about Pinterest Ads, check out our beginner's guide here!
Top 12 Pinterest account examples for ecommerce stores
Ready for the Pinterest account examples now?
Awesome!
For all account examples on our list, you'll find the following:
- A screenshot of the Pinterest account.
- A link to the store's Pinterest account.
- A short introduction to the ecommerce store.
- An example of the Pinterest account's organic posts.
Let's dive into the examples!
1. Primally Pure
Primally Pure is a natural skincare and wellness brand that aims to provide its customers with clean, non-toxic, and effective products.
Founded by a husband and wife, the brand sources its ingredients from small farms and uses traditional, time-honored methods to create its products.
The brand is also committed to sustainability and giving back to the community, making it a socially and environmentally responsible choice.
What should you take into consideration from this Pinterest account?
When looking at Primally Pure's Pinterest account, there are a few things to take into consideration:
- Visuals. The visuals they use are eye-catching and professional. They also have a great mix of product photos, lifestyle images, and educational content.
- Sustainability. Primally Pure focus on small farms and traditional methods of production suggests that their products may be more unique and artisanal, potentially offering a different experience and aesthetic compared to other skincare brands.
2. Barner
Barner is an online eyewear store that offers a wide selection of stylish and affordable glasses. Founded in 2017, the company has quickly become a popular destination for high-quality eyewear at an accessible price point.
They have created a brand that focuses mainly on eyestrain glasses that protect from the blue light of devices, making it one of the leading brands in the industry.
What should you take into consideration from this Pinterest account?
When considering Barner's Pinterest account, it is important to pay attention to the range of eyewear styles offered and the brand's focus on fashion and affordability.
- Solve a problem. Barner's Pinterest account focuses on solving a problem many people face, eyestrain from using devices. By creating content that educates and informs their audience about the issue, they can position themselves as an authority in the industry.
- Visuals. Barner also uses visuals to showcase their products in a stylish and modern way. They use lifestyle images to show how their glasses can be worn in everyday life, as well as product photos to highlight the different styles available.
3. Michaels
Michaels is an online store that offers a wide selection of home decor, furniture, and accessories. Founded in 1983, the company has quickly become a popular destination for stylish and affordable home decor items.
Michaels has an active Pinterest account that showcases its products in creative and inspiring ways. They use boards to organize their pins, such as ‘Living Room Inspiration,' ‘Bedroom Ideas,' and ‘DIY Projects.'
What should you take into consideration from this Pinterest account?
Michaels is a great example of an ecommerce store that's created a successful Pinterest account with millions of followers.
They use Pinterest to showcase their products in creative and inspiring ways, as well as promote special offers and discounts.
- Colors. Colors are important when creating images. Michaels managed to create such amazing colorful thumbnails that make you want to scroll down to visualize more content.
- Engage. Their Pinterest account should inspire us all since it shows that it is not only important to create a brand but also to engage your target audience.
4. Ray-Ban
When it comes to fashion eyewear and accessories, nobody does it better than Ray-Ban.
With stylish sunglasses and bold frames, Ray-Ban has been a style icon for decades.
The company built its popularity over time by showcasing its sunglasses in some of the most popular movies, such as Top Gun.
To keep up with the changing trends, Ray-Ban created an impressive Pinterest account that showcases its newest designs.
Founded in 1961 in Italy, Ray-Ban has become a global leader in eyewear fashion. Ray-Ban's Pinterest account features stunning photographs of their signature style in action.
Whether they're living it up with the aviators or making a splash in their new Festivals collection, there's something for everyone on their page.
Ray-Ban posts different collections throughout the year so you can stay on top of the latest trends.
What should you take into consideration from this Pinterest account?
- Lifestyle. Rayban didn't just create a brand. They created an icon. They use lifestyle images to show how their glasses can be worn in everyday life, as well as product photos to highlight the different styles available.
- Engagement. Rayban also uses Pinterest to engage with its audience by creating boards for different collections and trends. This helps them stay on top of the latest trends and keep their followers up-to-date.
5. Dollar Shave Club
Dollar Shave Club is an online subscription service that delivers razors and other grooming products to its customers.
Founded in 2011, the company has quickly become a popular destination for affordable and high-quality shaving products.
Dollar Shave Club's Pinterest account is full of helpful tips and tricks on how to get the best shave possible. They use boards to organize their pins, such as ‘Shaving Tips' and ‘Grooming Products.'
What should you take into consideration from this Pinterest account?
- Engaging visuals. They focus on original content people want to share rather than overwhelming them with promotional posts.
- Target audience. Dollar Shave Club's Pinterest account is tailored to its target audience, primarily men. However, they stepped even further by making their products available to women. They have boards dedicated to both genders, which helps them reach a wider audience.
6. BioLite
BioLite is a company that specializes in outdoor energy solutions. They offer a range of products from solar panels to camp stoves and more.
Their Pinterest account is full of inspiring images and stories about their products, as well as tips on how to use them for camping, hiking, and other outdoor activities.
What should you take into consideration from this Pinterest account?
- Product focus. BioLite's Pinterest account is focused on its products and how they can be used in different outdoor activities. This helps them showcase their products' versatility and reach a wider audience.
- Storytelling. They use storytelling to engage with their followers by sharing stories about their customers and how they use BioLite products in their outdoor adventures.
- Supporting a good cause. BioLite is not just a camping gear brand. They want to have a meaningful impact on the world by bringing energy solutions to those who need them. They use their Pinterest account to share stories of how they are making a difference in the world.
7. Pipcorn Heirloom Snacks
Pipcorn Heirloom Snacks is a family-owned business that specializes in making delicious, all-natural snacks.
Founded in 2012, they have quickly become a popular destination for healthy and tasty snacks.
Their Pinterest account is full of mouthwatering images of their products as well as recipes and tips on how to enjoy them. They also use boards to organize their pins, such as ‘Snack Ideas' and ‘Healthy Recipes.'
What should you take into consideration from this Pinterest account?
- Product focus. Pipcorn Heirloom Snacks focuses on its products and how they can be enjoyed. This helps them showcase the snacks' versatility and reach a wider audience.
- Great looking packages. There is a saying, ‘we eat with the eyes first,' Pipcorn Heirloom Snacks knows that, and they use their Pinterest account to show off the great-looking packaging of their products.
- Recipes. They also share recipes and tips on enjoying their snacks, which helps them engage with their followers more meaningfully.
- Organic. They use heirloom corn that is Non-GMO Project certified, which means that their products are organic and free from artificial ingredients. This is something that they highlight on their website, which helps them stand out from the competition.
8. Dossier
Dossier is an online store that specializes in luxury perfumes. They offer a range of designer items from clothing to accessories and more.
Their Pinterest account is full of beautiful images of their products, as well as tips on how to choose the right scent for you. They also use boards to organize their pins, such as ‘Fragrance Guide' and ‘Gift Ideas.'
What should you take into consideration from this Pinterest account?
- Noble. They serve a noble cause, to give away the returned perfumes to charity, but only a few brands are willing to do that.
- Fragrance Guide. They offer a fragrance guide on their Pinterest account, which helps them educate their followers on how to choose the right scent for them.
- Sustainability. Dossier uses its Pinterest account to showcase its commitment to sustainability and share stories about its efforts to make a positive impact on the world by using ecological materials in its products.
9. Olipop
Olipop is an ecommerce store that specializes in natural and organic sodas.
Founded in 2017, they have quickly become a popular brand for those looking for healthier alternatives to traditional sodas.
Their Pinterest account is full of vibrant images of their products that make you feel like lying down in front of a beach and enjoying a cold drink.
What should you take into consideration from this Pinterest account?
- High-quality images. Their images focus on details to trigger people's desire to have a cold drink. You can see how the water drops on the bottle.
- Organic ingredients They use organic ingredients in all of their products, which is something that they also showcase on their Pinterest account.
- Receipts. Their way of showing how we can use their sodas is astonishing. They share recipes and tips on how to enjoy their drinks.
10. The Sill
The Sill is an online plant shop specializing in houseplants, planters, and accessories. They have a wide selection of plants for all types of spaces and budgets.
Their Pinterest account is full of beautiful images of their products, as well as tips on how to care for your plants.
They also have boards dedicated to planting styling, DIY projects, and even partnership with other brands within the same industry.
The Sill's Pinterest account is a great example of how an ecommerce store can use the platform to showcase its products and engage with its customers. It's a great way to build brand awareness and loyalty.
What should you take into consideration from this Pinterest account?
- Going beyond. They also provide helpful tips on caring for plants, which can be useful for those new to house plants. This shows that the brand doesn't just sell plants but wants to get the customers involved in their business.
- Product styling. They have boards dedicated to planting styling, which can help customers get creative with their plants and planters.
- Partnerships. The Sill has partnered with other brands within the same industry, which is a great way to build relationships and increase visibility for both parties.
11. Meow Meow Tweet
Meow Meow Tweet is an all-natural skincare and body care brand that uses only vegan, cruelty-free, and organic ingredients. Their Pinterest account is full of beautiful images of their products and helpful tips on how to use them.
They also have boards dedicated to DIY projects and natural beauty tips, and even have a refill program that makes them stand out from the competition since, nowadays, more people are becoming aware of the importance of sustainability.
What should you take into consideration from this Pinterest account?
- Showcase. They showcase their products with quick videos on how the product works and how to use it.
- Sustainability. They have a refill program that consists of buying bulk products and refilling your containers, which is a great way to reduce waste and promote sustainability for a greener environment.
- Transparency. They are also very transparent about their ingredients and processes, which can help build customer trust.
12. Our Place
Food brings people together. Our Place knows that very well. They've created an excellent ecommerce brand that sells modern kitchen equipment and dinnerware.
Their Pinterest account is full of beautiful images of their products and recipes that can be made with them. They also have boards dedicated to food styling, kitchen tips, and even home decor ideas.
What should you take into consideration from this Pinterest account?
- Recipes. They share recipes that can be made with their products, which is a great way to show customers how they can use their products.
- Food styling. They have boards dedicated to food styling, which can help customers get creative with their dishes and make them look even more appetizing.
- Home decor ideas. They also have boards dedicated to home decor ideas, which is a great way to show customers how to incorporate their products into their home decor.
Summary
Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:
- Share styling ideas that can be made with your products.
- Reach out to other brands in the same industry and create partnerships to increase visibility for both parties.
- Show customers that you care about the environment by promoting sustainable practices such as refill programs or using eco-friendly packaging materials.
- Be open and honest about your ingredients and processes to build customer trust.
- Respond to comments, answer questions, and engage with customers on a regular basis to create a sense of community.
- Host contests or giveaways on your Pinterest account to increase engagement and reach new customers.
Conclusion
That's all!
As you can see, Pinterest is a great platform for ecommerce stores to get free traffic, showcase their products, engage with customers, and reach out to new audiences.
By creating visually appealing boards, providing helpful tips on how to use the products, and promoting sustainable practices, ecommerce stores can create an engaging Pinterest account that will help them stand out from the competition.
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